Known for their coarse texture and slub, Oni fabrics are woven from long staple 100% cotton yarns on vintage looms.Ī new addition to the Secret Denim lineup, the 20oz Secret Aizumi x Black denim goes a step beyond what we’ve seen at other brands. In recent years Oni has released some incredible fabrics including a natural indigo series, as well as their renowned Secret Denim. The brand were one of the first to really elevate the production process to an art form, resulting in a denim canvas that is unique and unparalleled. Since the beginning, Oni has always excelled in denim production. This goes hand in hand with the denim folklore that there’s only one loom which can produce the fabric and only Mr Oishi-San himself can operate it… What we do know is that the fabric is woven in-house and that the shuttle looms have been adjusted dramatically in order to weave this typical low-tension Oni Denim fabric.
We knew our chances were slim and even though the team at Denimio was great as usual, we still ended up empty handed. In the ultimate attempt to provide you with some classified information on Oni’s ‘Secret Denim’, we reached out to the brand as well as our friends at Denimio, hoping for a quote or two about the manufacturing process. The silhouette maintains a slim and modern silhouette, reflective of current denim trends. The ONI-622ZR-AIZxBK are cut in Oni’s Relaxed Tapered fit, which is designed with a relaxed top block to provide ample room in the seat, leading into a strong taper through the legs down to the hem. This, along with the prowess of their denim, has allowed the brand to become well known all over the world, especially with Asia and Europe (to a lesser extent the USA). While many Japanese brands begin their denim journey by offering a ‘classic’ jeans fit and then offering more modern silhouettes, Oni was ahead of the game. Obviously, we intend to remain impartial when reviewing product but with these jeans it didn’t take long for us to be swayed! Read on to find out why…Īnother distinction that can be applied to Oni denim is that the fits offered by the brand have been contemporary and forward-thinking from day one. We’re thankful to work with Denimio and for their support. We were asked by Denimio to review the ONI-622ZR-AIZxBK and obviously we couldn’t refuse this gracious gesture. Denimio carries all the well known Japanese denim brands, but has also been offering a global stage to smaller and upcoming brands from the promised land. The store has a strong relationship with the brands they are offering and they are as just as much consultants as they are a retailer. Even though we couldn’t verify this information, we know that one thing is for sure Oni has and continues to produce some of the most slubby, irregular and characteristic denim fabrics to come out of Japan which has led to them being held in very high regard the world-over.ĭenimio is known to be one of the biggest online Japanese denim retailers and offers the ultimate in Japanese denim for an incredibly competitive price, including worldwide shipping. Oishi-san is the only one who is capable of weaving the renowned denim fabrics of Oni, while using just one machine. Oishi-san doesn’t do interviews and the brand isn’t as accessible via social media channels as many brands are today. With all this combined experience, it’s hardly surprising that Mr Oishi-san is a master-weaver when it comes to denim and his brand Oni holds cult status amongst international denimheads.Įven though Oni Denim made its debut years ago, the brand is still shrouded in mystery. In the early 1970’s, he then became one of the first members of the Levi’s Japan team and further helped to lay the foundations for the Japanese denim industry which we know today. Oishi-san was involved with the first ever Japanese denim brand, Canton Jeans. Oishi-san started to work for his father’s company in Tokyo, where he was in-charge of importing vintage Levi’s garments from the USA.
Okayama-based denim brand Oni was founded by Masao Oishi and was built on decades of experience in the denim industry. All this and more is reflected in the branding and product of the cult Japanese denim brand known as ‘Oni Denim’.
‘Strong like the Devil’ or ‘Hard like the Devil’. ‘Oni’ can also be used as an adjective to describe something that is extremely strong or hard, eg. The word ‘Oni’ ( 鬼 おに in Japanese ) derives from Japanese folklore and can be translated to demon, ogre, or troll in English.
#Oni x tanuki reddit free#
Price at Denimio: €210 (including free worldwide shipping) ONI AIZUMI X BLACK SECRET DENIM IS AS DARK AS THE DEVIL
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